Sunday, January 13, 2019

End of an Era @PixieFaire #18inchDolls #DollClothes #Sewing #Crafting

Recently received a newsletter from Pixie Faire (the doll patterns and craft materials marketplace) stating that the site is doing away with both the Mod Doll Monday Giveaway (where a doll + outfit was given away weekly) and the Freebie Friday Pattern (where a free pattern from a featured designer was given away). And I hadn't won my American Girl® Doll yet. Sad.

In all seriousness, both were great promotions, but I understand this is a business decision. The site has to make money to stay in business and giving away "tons of stuff" on a regular basis without recouping at least an equal share is never a good strategy. This doesn't mean that Pixie Faire will never do any giveaways again, merely that the regular weekly giveaways are being discontinued (and replaced with BOGOs, etc.) so that the site can generate more income. I get it.

Still, it's a big change. I looked forward to these promotions each week (though I never won Mod Doll Monday) and it likely means I won't visit the site every Tuesday and Friday like clockwork. I will still patronize the business, but the promotions meant I was guaranteed to visit the site several times a week. Hope the change means more business for them, instead of less.

No comments:

Post a Comment